Poldrack lab publishes in Nature

The Poldrack lab recently published a research article in Nature entitled “Changing value through cued approach: an automatic mechanism of behavior change”.  This work suggests that people’s preferences can be changed without directly manipulating the items they are choosing between (meaning without the addition of any new incentives, extra information, or increased familiarity for the newly preferred item).  In addition, a subsequent neuroimaging study revealed an increased preference-related activity in ventromedial prefrontal cortex, a region often associated with representing subjective value in decision-making.